What Is Backlink and How to
Build it ? [Let's Start]
When you
started your website, You don't know about backlinks or if you known, although
you ignored this. While doing Off-Page SEO, You have known the importance of
backlinks in Search engine optimization (SEO).
It might
be some people are coming to here to understand actual concept of backlinks.
Let's see overview of this backlinks article.
What Is
Backlink?
How do
backlink works?
Types of
backlinks
Benefits
of backlinks
How to
get more backlinks
How to
check backlink score
Let us first of all Backlinks definition, What Is
Backlink?
A backlink is actual domain or page url of
website which links to another external websites via linking keywords to
increase off-page SEO score of our website.
Search engines like Google, Bing refers these external
websites to rank our websites in search engine page result, i.e these external
linking url increases value of our website.
How do Backlink Works?
We have
seen definition of backlink, may be you've known what is this, but you don't
know How backlink works let's I'll tell to you, working of backlinks.
Nowadays,
backlink is backbone of every website, it has an important role in off page
search engine optimization (SEO), it increases strategy of website.
The
simple way to learn working of backlinks is example, assume you have fitness
website, you write fitness and its related articles on it, you need to rank top
in search engine pages result. Also, your website On-page SEO score is better,
but off-page SEO is very poor and one's of yours competitor's (let's say Neil)
Off-page SEO is good, So who will rank on search page ?
Of course
Neil will ranks, why? due to his Good off- page SEO score and he have created
more backlinks on external websites. Search engine's crawler looks all
backlinks on external websites and offers ranking to websites according to
number of backlinks.
In other
words backlink increases domain authority and page authority of website when it
puts on another high authority websites.
What is Domain authority
(DA) of website ?
Domain
authority is metric of domain of website, which calculates depending on number
of backlinks, and authority of external websites which have our backlink. It
simply called DA.
What is Page authority (PA)
of website ?
Page
authority is metric of single webpage of website, which calculates based on
number of webpages links to external websites. Commonly it is called PA.
Do you
know? DA and PA metrics have developed by MOZ. It not develop by any search
engine. DA and PA metrics have ranges from 0 - 100. Maximum backlinks with high
domain authority offers maximum numbers in DA, PA.
Let's see, how DA and PA works ? As shown in above image, there are three
levels of websites X1, X2, X3 according their authority. X1 level websites has
some authority score has given backlinks to level X2 websites, and circles are
increasing, means their authority is increasing and at X3 level there is big
circle, means X3 level website puts backlink in two X2 level websites, which
are increasing authority of X3 level website.
Types of Backlinks
Basically
backlink has categorized into two types, Do follow and no
follow backlinks. Do follow backlink is most important, while no
follow less
Dofollow backlink is
html anchor link code without rel attribute, while nofollow backlinks contail
rel attribute with nofollow value.
Now, you
have question, what is difference between dofollow and nofollow
attributes. Let's see what is nofollow backlink.
When
external website admin create anchor tag with relation nofollow atrribute on
their website it tells to to search engine crawlers to ignore that link. Means
nofollow tags doesn't provide value to website. It can be say, it not helps to
rank higher in search engine page results.
While,
dofollow backlinks gives permission to search engine crawlers to follow that
anchor tag website. Near about all peoples like to put dofollow backlinks on
external websites and this is very hard task. This type of backlink offers help
to improve SEO score, authority of websites to rank higher in search engine
page results.
Always
remember to check authority and spamming score of websites which on you have
want to create dofollow backlinks. It might be harmful to your website. So,
always create quality backlinks and with your targeted keywords, which may help to rank high.
How to create backlinks?
To create
backlinks on high domain authority websites isn't easy task, for these you need
a lot of hard work, here I have mentioned ways to create quality backlinks.
Social Media Optimization
Nowadays,
there are lot of social media platforms have available to us. Near about all
offers to put our website link. So optimize social media platforms and put your
website homepage link on each. Facebook, Instagram, Snapchat, WhatsApp
business, twitter, linkedin, pinterst and more are available.
Business directory
These is
gorgeous way to increase backlinks and drive traffic on websites. Add your
niche as business in all directories which are available for you. Google My
business is global business directory, which is product of google to register
business with google map. You can search on Internet for business directories
nearest to you.
Guest Posts
These is
little hard way to create backlinks. Type query in Google search "your
niche +Write for us" and you get sites who want guest post, next read
their guidelines. write and submit your article with your dofollow backlink.
Read more : Off page
SEO and ways to create backlinks
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